Turning around Huawei’s battered image: a tough job but someone ought to do it, crisis management experts say

Turning around Huawei’s battered image: a tough job but someone ought to do it, crisis management experts say

South China Morning Post
July 18, 2019

After years of stellar growth and a rags-to-riches corporate history, Huawei Technologies is caught in the middle of a US-China trade war, accused of stealing trade secrets, facing espionage concerns, its chief financial officer detained, its global business threatened.

Crisis management experts say success would crucially depend on Huawei’s willingness to follow their advice, spend and take the long view, hardly assured given sometimes erratic messaging and a revolving door of outside expertise.

“Americans like humble,” said Bob Gold, president and chief executive of Bob Gold & Associates and managing partner of the investment consultancy Hemisphere Technologies. “Give us a story that shows you own it and are doing something about it.”

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